Building best asset plugin.
Plugin | Interface design | Research
project impact .
By addressing the entire user journey of the Iconscout Plugin product, we achieved a remarkable growth of :
328% increase in MAU (Monthly active users)
178% increase in User Retention
Rank #22 Figma Plugin previous rank #63
project overview.
Iconscout is a design asset marketplace that offers icons, illustrations, Lottie animations, and 3D assets, boasting over 9 million assets. It also features a plugin for Figma, which had not received a visual and experience update since 2019. In May 2023, we made the decision to upgrade the plugin.
This project spanned 7 months from the initial idea to the final launch, executed in 4 distinct phases.
problem statement.
Despite having a vast resource library, Iconscout's plugin ranked only 63rd, lagging behind competitors in the top 30. From 2019 to 2023, we added several premium features to the platform that were not included in the plugin. Addressing this discrepancy and improving discovery and onboarding became essential.
product video.
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A 3 minute video, to give you a comprehensive overview of the entire project.
new user problem.
After analyzing existing user journeys and competitor plugins, we discovered that all competitors are enable users to freely explore the plugin's assets and features without requiring login or signup. However, on IconScout everything is behind the login wall. This resulted in shorter average session durations.
guest mode.
In the updated experience, we opened the plugin to new users, allowing them to discover and use assets directly in their Figma designs. This approach not only made the platform more habit-forming but also kept it accessible, users could download up to 5 assets for free. After reaching this limit, they would need to log in to download more free assets. This strategy increased active user numbers without a loss in sign-ups from the plugin funnel.
Check live graph here.
new feature.
After implementing guest mode, which boosted our daily active users, we saw an opportunity to refine the user experience and ensure consistency between the platform and the plugin. Although the platform had received several updates and new features, the plugin had not kept pace. To harmonize the user experience across both platforms, we updated the plugin to include all the latest features, such as:
